Inspired by photographer Robert Landau’s 2016 book Rock ‘n’ Roll Billboards of the Sunset Strip — which documented the proliferation of ads for rock bands in West Hollywood between the Sixties and Eighties — Rousselet sought to pay homage to the heyday of the rock billboard for the clip. He culled footage from the Stones’ archives and digitally replaced ads on the Strip’s current billboards, so vintage versions of Mick Jagger, Keith Richards, and Ron Wood could “perform” the song as actress Sydney Sweeney rocked out and rolled past them in a cherry-red Mercedes convertible. But advancing technology made things difficult.
Kory Grow in Rolling Stone Magazine, September 11, 2023