It was an exclusive event Thursday, March 12, one synonymous with The Sunset Strip energy. The event was hosted by GQ magazine and Burberry at Sunset Strip mainstay the Viper Room. While a small but anxious pack of paparazzi jockeyed for position along the black carpet, a slow and steady stream of RSVPs made their way from check-in, through the velvet ropes and into the club.
Upon entry, invitees were treated to an open bar featuring freshly muddled mojitos and passed hors d’oeuvres. It was the type of crowd you’d expect for a GQ and Burberry hosted event: sleek model types in their flowing boho chic attire, male models in sharply tailored suits, publicists and fashion execs.