NEWS

Tonight, 98.7 FM presents real deal rock n’ rollers The Henry Clay People at the Viper Room.  Veterans of Lollapalooza, Coachella, and national tours with Silversun Pickups and Against Me!, THCP have been winning over fans one show at a time, with their genuine heartfelt jams.  Doors open at 7:30 p.m. Tickets to this 21-and-older show are $10. www.viperroom.com

Tuesday, March 27 KROQ Locals Only presents super-hip buzz band White Arrows at The Roxy Theatre. In the vein of critically acclaimed bands like TV on the Radio and MGMT, the Canyon Country quintet pump out dance-y, indie-electro jams that will have you (politely) shakin’ that ass all over the dance floor. Doors open 8 p.m. and tickets are only $10. 
www.theroxyonsunset.com

Immerse yourself in super chic surroundings this Wednesday, March 28 as you enjoy the acoustic sounds of Desert Nights at The Standard hotel, a weekly event that showcases musicians in an intimate “living room” type setting. This week, don’t miss folksy performances by Rachel Goodrich, The Sweet Hurt and Yellow Red Sparks. Performances begin at 7:30 p.m. in the Cactus Lounge. Entrance is free. www.standardhotels.com/hollywood

Booty bouncin’ pop phenom DEV returns to The Roxy Theatre for a soldout show this Thursday, March 29. Performing soon to be smash hits off her new album, The Night the Sun Came Up, don’t miss this mega-pop star in the making. Doors open 8 p.m. www.theroxyonsunset.com

PICK OF THE WEEK: Return to the Viper Room on Friday, March 30 for Lady Sinatra’s long awaited record release party. Those with a keen ear for what’s next have been eagerly anticipating the release of American Dirt, the full-length opus by the multi-year Sunset Strip Music Fest veterans. Pick up your limited edition white vinyl at the show, when “The Lady” performs with Indians and Gunpowder Secrets. Doors open 7:30 p.m. Tickets are $10 to this 21-and-older event. www.viperroom.com

Saturday, March 31 head to the Whisky A Go-Go for Slipknot’s Sid Wilson a.k.a. #0.  Headbang til your heart’s content as the multi-platinum metal maker takes the stage along with House of Faces, Bionicore, Mind Grenade and more. Contact the Whisky for times and ticket info. www.whiskyagogo.com

We could tell you that the Rolling Stones are shutting down The Sunset Strip for an all day concert on Sunday, April 1, or that Guns N' Roses have officially reunited, but we’re above “April Fool’s Day” jokes. So instead, relax and imbibe the day away with the Eveleigh’s Farmers Market cocktails and brunch. Each Sunday the farm to table restaurant serves up the freshest, seasonal cocktails based on produce selected at the market that morning. Grab a table on the front patio and soak up some sun, or on the back garden terrace overlooking the City of Angels. www.theeveleigh.com

Stay informed of all Sunset Strip news and events throughout the week by following on Twitter @TheSunsetStrip and Facebook.com/TheSunsetStrip.

--Brent X Mendoza, @brentXmendoza